Q uestion: What does a sales copywriter do?
Answer: Wherever you advertise in print, a direct response copywriter will sell more than your present advert does.
Question: How does he do this?
By knowing what makes people buy – It is not magic! – It is by long study of salesmanship in print.
First: – The copywriter knows the keys to selling. The need for a headline to grab your attention and make you read – then the emotions that make you buy. How ot make people trust you. How to prove the value of what you have to sell, and how to ask for the sale.
Second: - Copywriting involves knowing many small details that are proven by testing to improve the conversion, and also the construction of many successful adverts, sales letters and other forms of sales in print.
Third: – A good sales copywriter knows how to weave the details into a story. How to use simple language that flows. How to suck you into a slippery slope that endsd with the sale.
A lot of new copywriters know the first. The experienced ones spend a lot of money to make sure they keep up with the second. Greate copywriters are good story tellers, and that is as much of an art as a science. The copy needs to answer a readers question, just as it enters his head. To understand his readers mindset.
All businesses should test copywriters because a single character can even double the sales, but also the business must listen too. Because the copywriter will know how to extract the information needed to make good copy, and will suggest how to construct an offer that sells.
I can’t promise I will be avalailable but I am passionate about sales copy, so contact me if you would like to discuss.