Thanks for coming.
My Name is Mike Bate, and I am an internet marketing expert and copywriter living in the wilds of cheshire.
I know how you feel – I have owned and run a few businesses too.
My first business was a consultancy to all the big UK blue chips, BNFL, Cadbury, British Aero, Philips, Schlumberger to name but a few. I also started owned and ran very technical cutting edge businesses, to retail and service businesses too: see one of my first businesses - I left it seemingly decades ago - industrial inspection systems
And I won some business awards along the way.
Since then I have been instrumental in both obtaining funding for and helping to set up a variety of other businesses including more recently writing the financial and plans that raised £10million for a pharmaceutical development laboratory
What I discovered along this path, is that marketing is my first love, as is getting ventures off the ground. I find the psychology of why people buy is fascinating – and the science of making more of them buy, and getting them to buy more often even more fascinating still.
Try this – you will be amazed!
Just a handful of words can double sales, it amazes you every time you see it. And if you find that hard to believe you can prove it to yourself very easily with internet marketing. Just set up a google adwords account, and see how much difference in sales a small difference in an advert can make.
So since selling my last red brick business, a handful of years a go, I have specialised in sales copywriting, internet marketing , website conversion, SEO, and pay per click, both on my own account in a variety of markets, and sometimes I also do this for clients.
I can answer vital questions about traffic, online and off line – there is always a way to get low cost traffic, the key is finding out how to do it in your market – the line of least resistance.
SEO can be hard or EASY depending:
The trick is knowing which. It is all in Keyword research and competition analysis. If you want precious google traffic, commission a keyword research report first!.
Sadly too many “SEO companies” trade on the lack of knowledge of victims. Please dont get caught this way, and certainly dont rely on your website builder for web marketing knowledge, a different skill completely.
SEO is not something you can easily “graft” on afterwards, it is vital to the structure of your site, and how you divide up all the content, even what content to create: So if in doubt commission an internet marketing report first.
Warning, be careful with this!
PPC is easy to trash a lot of money, but used properly can be INSTANT traffic, and very cheap traffic too, if you know the subtle tricks. Be warned! – Google dont teach these to their ” Adwords professionals”. In some markets PPC is the best – it should always be a precursor to SEO, to ensure that there are buyers for the keywords.
A hidden gem..
And there are ways to get very low cost traffic on adwords – very few people use – or know about the real gem of PPC
Are you using social media to best effect?
WEB2, VIDEO is a source of massive traffic if correctly harnessed. Even GOOGLE does “free” – if you know how to use resources such as Google Local and Google Base.
This is the FASTEST way to increase your sales:
Your advert, website and letter Conversion is critical too -How many companies even look at it ? – What happens when people read your website? Do they buy. Does changing a headline or price increase it? Dont assume anything. Doubling prices has sometimes increased sales volume, let alone sales value.
A simple headline change can multiply response by ten – good copywriters can pick good headlines. The two things for sure are (1) One headline will work much better and (2) Only the customer can tell you which!!
Theres also a massive heap of other factors can add a percentage here and there, doubling the response of a sales letter. Which brings us to:
The most important skill of all:
Copywriting IS the key factor that make the difference of whether people buy or not. Copy is an art and a science. If you can persuade in print, you have an advantage over every other business.
THIS is what makes all of the rest of your marketing work best!
In a word – Testing. Ask your customer which headline works. Try two alternatives of everythign measure what brings most response. Chances are you are in for a surprise.
So Commission a marketing study, to see the best combination for your business – and if you have been in business for a period, and already have significant sales, I may be willing to give a guarantee. If I cant improve your return, you get your money back – Pay for results , not marketing reports.
Five steps to DOUBLE your sales…every business can do some of them!!
See my Low Cost Marketing Strategy to Double Sales Here
So why talk to me? – I invest a fortune in keeping up with the latest tricks used by the worlds top internet marketers, so all of that knowledge is at your disposal – at a fraction of the cost. Ordinary businesses cannot spend the time and money to keep up…the world is moving so fast…
I wish you luck: Contact me
If you would like help contact. Otherwise, do sign up for my marketing nuggets. I will give you some pure gold marketing tips, as and when I find them.
What others say about me:
Much of my time is spent on my own projects – although I do spend a lot of time on business forums helping out other businesses like yours as a marketing expert under a pseudonym since I do not court the limelight. Here is a little of what they say about marketing expert – admagic A CLASS ACT!- TOP DRAWER! , FANTASTIC ADVICE!!. ” Copy is great! – maybe too good”.
Sadly I can’t claim the credit…
My mentors are two of the world’s best copywriters. I also belong to some very expensive internet marketing clubs – and I spend a fortune on topping up that education to make sure i remain an
- internet marketing expert
How can I help?