Can you Imagine if you could double your sales in just a handful of weeks? No I am not completely crazy, although my wife might disagree! It is not as hard as you might think.
COPY THIS FIVE POINT PLAN IN YOUR BUSINESS!
FIRST: The obvious – Get 15% more to come to your shop, your website or your advert.
There are many ways to do this. The key is to find the right way for your business.
- Do you know the CHEAP ways to advertise on pay per click – Google’s hidden gem – it is called placement targetting – done right you get 3 times the size of advert!
- Several free sources of traffic on google – Google base, google local, and google images.One of those will work for almost any business
- The power of WEB2, viral marketing and video – social bookmarking can give immediate results too.
- Do you know how to find EASY SEO targets – crucial! SOME top rankings can happen in weeks. The trick is knowing which target keywords
- How to write flyers that get people to call? – Most don’t!
- Where to find lists of hungry buyers.
- The biggest source of free traffic of all – An instant flood of tens of thousands – it is a matter of knowing who to approach in your market
Where there is a will, there is a way: If you are interested – Then sign up for nuggets at the bottom of this form and I will explain some of these over the coming weeks – Or call for a marketing review if you want sales quickly.
Thats the point. There is always a way – the trouble is all businesses focus on traffic and rarely consider the other MASSIVE opportunities. It is a little like trying to fill a bucket full of holes…better to plug all the holes, before you begin pouring water in faster.
So my question is – How much attention are you paying to these?
SECOND - Get 15% more to READ your message.
It sounds too simplistic. Believe me it is not. Any simple testing tells you how powerful this is.
Because as you can see – the world is full of advertising clutter.
So what makes your advert or message stand out? You have SECONDS only to grab attention and convince people to read your message. Did you know? A simple headline change – a handful of words really can make ten times as many read.
Which is more likely to make you read? ” Joe Bloggs – Tax accountants” or “Do you make this common mistake with tax that cost many businesses ££££ thousands last year?” The second would make you read on, at least until you find out whether you do!
The first problem is long before that: You have to get people to look at the headline before they read it – Did you knowa face or an arrow pointing at that headline can get more to see it?
THIRD - Get 15% more to BUY
Many things make the difference in whether a sales message converts into customers- They are far too numerous to mention here, and all need considering and testing on a case by case basis. Imagination.
Credibility. Proof of Value. How you ask for the order. And a maze of small details in between.This is where experience and a skilled copywriter/website conversion specialist can make all the difference.
Let me just mention one simple issue:
How strong is your guarantee? The effect of a simple GUARANTEE – which takes the risk out of buying can have a dramatic effect. So many other things can increase sales 15% – even a change of a colour can do it.
FOURTH - Get those who buy to buy 15% MORE
At its simplest level, you can offer an upsell!!.
Get your staff to offer a complementary product to the purchase on preferential terms, and some of your customers will buy. What are you adding to make your offer different and better? On your website this is easy to do!
LAST AND MOST IMPORTANT - Get them to come back 15% more often!
A huge science in itself – and vital for ANY business.
What do you do to capture the growing list of names of your customers and prospects, and then make offers to them?. How this is done is vital. Once it is done, your sales grow because they relate to the size of your list, even if advertising is constant. With a big enough list you can fill a gap in an order book in hours.
Best of all the EFFECT IS COMPOUND the whole is greater than the sum of the parts
The compound effect of all of the changes is close to doubling sales…Just address one item in each category on that list , and it really can be possible to add 50% to your sales in a matter of weeks, and double given longer.
IN FACT Just a change of headline, or attention to the message can achieve that in a day.
Now OK – Double is a lofty goal. Fifty percent increase is high…but even if we only achieve 25% increase many businesses would then be able to laugh at the recession. Nothing is guaranteed, except somewhere in that plan is an idea which can make a difference to any business.
So how many of those are you doing right now? What is possible for your business?
Would you like to see how to apply the five point plan to your business – On a fast track:
If you have a running business already, let me do a one day marketing review to see the potential – a list of five strategies that could have a potentially rapid effect. Just remember – the effect is a multiplier, so the bigger your business the more effect it will have. Not one of those long reports of fluff and generality, and not exhaustive either. Just a list of five specific actions that could have potentially dramatic results.
It could include a critique of a website, keywords or your current advertising. That depends on YOUR business.
If you already turnover 50K+ I am willing to offer a money back guarantee – that if you apply the ideas I give you, it will make at least double my fee, or you can ask for your money back!
No I am not crazy! – I believe in stacking the odds in my favour. If I cant find some easy ways to help you get far more than my fee back, I wont start. So Contact me, if you want the fast track to more sales. Tell me your website on the contact form. Let me have a look, then we discuss.
If your business qualifies:
The FIRST half hour consultation on the phone is FREE after you fill in my contact formAnd I promise in that time to give you at LEAST one idea that will make a real difference free of charge.
New businesses contact to see if we can come to some arrangement – Since much of what I do multiplies sales, and I cannot multiply nothing – then it becomes difficult to offer guarantees. Although for many new business I will be able to find massive sources of customers on the web or elsewhere.
Food for thought? – Want to know more cutting edge strategies , but not ready to commit?
Please ALL now sign up for my “nuggets of puregold marketing” newsletter, and I will explain some of the strategies over coming weeks on exactly how to do this – the cutting edge stuff I dont want to put in public domain!