MARKETING CONSULTANT | Freelance Copywriter | Internet Marketing Expert | Sales Copywriter

Sales Copywriter

Q uestion: What does a sales copywriter do?

Answer: Wherever you advertise in print, a direct response copywriter will sell more than your present advert does.

Question: How does he do this?

By knowing what makes people buy – It is not magic! – It is by long study of salesmanship in print.

First: – The copywriter knows the [...]

Marketing Consultant

I now spend most of my time on my own marketing projects.

I spent much of my early career as a consultant, and every now and then do consulting too, particularly in the areas of marketing, business planning and internet marketing.

And I have to say, I understand why consultants get a bad name. Small business has [...]

Freelance Copywriter

Copywriting is my passion, so very now and then I act as a freelance copywriter

I have started and owned a lot of businesses, and Ever since I discovered a handful of words could make a massive difference to whether people buy or not. I was hooked.So I became a copywriting anorak. I buy almost every [...]

Placement Targetted Adwords – AKA James Caan is a spammer.

How NOT to do placement targetted adwords – James Caan Style.

My adsense earnings have dropped on a lot of my niche sites, and it is James Caan’s fault! His online marketing team, clearly dont know seem to know what they are doing.

Ever since Caan started promoting his seminars, his ads are appearing everywhere – in as [...]

Adwords and Website Conversion

I guess it just is not glamorous enough! -

It is really hard to get small business to appreciate that adwords and website conversion matters as much as traffic -Ask a small business about marketing – and their first reaction is to consider additional ways to broadcast the message.

Thing is existing customers are far more likely [...]

Internet Marketing – A New dimension

It is not underestimating the truth to say Market Samurai revolutionised targetted key phrase market research.

The next step from that is to purchase a keyword rich domain.

Now DOMAIN SAMURAI solves that problem – it searches for relevant new and used domains, with interface to domainface – a new search utitlity from Kenny Goodman.

Between the packages [...]

Adwords Expert

What really makes an adwords expert? What seperates the good from the rest. For sure ask any internet marketing expert and they will tell you there are far too many junior employees out there trashing large volumes of company money because they are not testing properly.

That is what really makes the difference.

A novice at ppc thinks [...]

New FTC ruling has serious implications for Direct Marketers

For anyone selling by internet into the US

Legendary internet marketer Frank Kern has had previous run ins with the FTC so has been keeping an eye on the new guidelines which have already demanded that affiliate earnings and commissions are declared on blogs…

But this is far more serious – and concerns any testimonials. The fact that [...]

SEO traffic – Easy or hard?

Is it hard to get ranked in google?

The simple answer is it depends what expression you try to get ranked for. The interesting thing, is buyers tend to enter longer keyword expressions than browsers. The man who enters “Portable computer spares” is a browser. The man who enters “Buy Inspiron 1300 hinge assembly” [...]

Low cost marketing is back – After a spring clean!

Now back after a spring clean: Actually a major overhaul – the site deleted and started again!

Take a look around my new site:

See the five point Low Cost Marketing strategy. Contact me if you have an existing business, and want to discuss how it applies to your business. The first half hour is free, during which [...]