Answer:  Wherever you advertise  in print, a direct response copywriter will sell more than your present advert does.

Question:  How does he do this?

By knowing what makes people buy – It is not magic! – It is by long study of salesmanship in print.

First: – The copywriter knows the [...]]]>

Q uestion:   What does a  sales copywriter do?

Answer:  Wherever you advertise  in print, a direct response copywriter will sell more than your present advert does.

Question:  How does he do this?

By knowing what makes people buy – It is not magic! – It is by long study of salesmanship in print.

First: – The copywriter knows the keys to selling.  The need for a headline to grab your attention and make you read – then the emotions that make you buy. How ot make people trust you. How to prove the value of what you have to sell, and how to ask for the sale.

Second:  -  Copywriting involves knowing many small details that are proven by testing to improve the conversion, and also the construction of many successful adverts, sales letters and other forms of sales in print.

Third: – A good sales copywriter knows how to weave the details into a story. How to use simple language that flows. How to suck you into a slippery slope that endsd with the sale.

A lot of new copywriters know the first. The experienced ones spend a lot of money to make sure they keep up with the second.  Greate copywriters are good story tellers, and that is as much of an art as a science. The copy needs to answer a readers question, just as it enters his head. To understand his readers mindset.

All businesses should test copywriters because a single character can even double the sales, but also the business must listen too. Because the copywriter will know how to extract the information needed to make good copy, and will suggest how to construct an offer that sells.

I can’t promise I will be avalailable but I am passionate about sales copy, so contact me if you would like to discuss.

My adsense earnings have dropped on a lot of my niche sites, and it is James Caan’s fault! His online marketing team, clearly dont know seem to know what they are doing.

Ever since Caan started promoting his seminars, his ads are appearing everywhere – in as [...]]]> How NOT to do placement targetted adwords – James Caan Style.

My adsense earnings have dropped on a lot of my niche sites, and it is James Caan’s fault!
His online marketing team, clearly dont know seem to know what they are doing.

Ever since Caan started promoting his seminars, his ads are appearing everywhere – in as far as I can see –  on any and all websites that carry adsense, so everything from   food websites, to writing websites etc etc all have his face appearing  in placement targetted google ads for his one day seminars..

The problem is he is promoting to people who have no interest at all. – And that is the biggest mistake in marketing. A targetted offer, to a targetted crowd, are clear essentials for success

That causes two serious problems.
i/ Because the ads are untargetted, his conversion will be low or nothing ….
ii/ Because the ads are untargetted, my earnings drop too because they displace more targetted offers …!!

Moral of the story?
i/ Placement targetted ads are great.

The hidden jewel of adwords provided that:

 (a) you only pick sites that rank for your keywords with ads above the first fold and:

(b) kick out any sites that dont give you better than 3% CTR…my rule is if I dont get one click in 100 impressions,  I remove it from the list.(on placement you dont need high CTR to get click cost down)

 then:

 (c) having picked the sites you go CPM cost per impressions – and then you get targetted clicks which can be as low as 1/10 price of those on adwords for search.

But and it is a  MASSIVE BUT

ii/ It is easy to use placement badly. To target people who simply have no interest in your offer.

So if you see someone misusing your ad space, google give you the tools to ban them on adsense….I have.

James Caan is now persona non grata for all my sites. He is a spammer!!
I tried to contact him via his main site to explain the problem. Got no response, so his customer services team match his online marketers in performance it seems!

The next step from that  is to purchase a keyword rich domain.

Now DOMAIN SAMURAI solves that problem – it searches for relevant new and used domains,  with interface to domainface – a new search utitlity from Kenny Goodman.

Between the packages [...]]]> It is not underestimating the truth to say Market Samurai revolutionised targetted key phrase market research.

The next step from that  is to purchase a keyword rich domain.

Now DOMAIN SAMURAI solves that problem – it searches for relevant new and used domains,  with interface to domainface – a new search utitlity from Kenny Goodman.

Between the packages – A revolution in internet marketing.

That is what really makes the difference.

A novice at ppc thinks [...]]]> What really makes an adwords expert? What seperates the good from the rest.
For sure ask any internet marketing expert and they will tell you there are far too many junior employees out there trashing large volumes of company money because they are not testing properly.

That is what really makes the difference.

A novice at ppc thinks “click through”,  as though it was an end in itself. A true adwords expert is far more interested in conversion and cost, to determine profit, and what he can do to increase conversion.

Done right – Pay per click can work, no doubt about it.

Think of it this way:
A machine that turns $ coins into $2 coins!
If you had a slot machine in which you could put a coin, and get more than a coin back, then how much would you put in?? So provided you DO Make a profit each time, the fact that it costs is no bad thing. Particularly if you collect money before google collect it from you.

But to win you have to do it right , and it is careful testing and maths made much easier by the fact that google optimiser can do the sums for you.

Google is an auction. If competitors are bidding prices up , not measuring what they do properly, then some markets CAN become uneconomic as a direct result.

An adwords expert gets to recognise the signs of profitable markets and good practioners. A company who is already top in organic ranking, also bidding first on pay per click ,with adverts that are under split test is a very good sign.

So here are some of the keys.

• First find keywords that have the right mindset, buyers not just browsers.
• Then get people to click your ad by appealing to the mindset – an advert that matches the keywords
• DONT try to fire large groups of keywords at the same advert.
• And start to lean the tricks for rwhat really makes adverts convert – a single character can double conversion, do you know what it is?
• Put money keywords into their own campaign
• Then maximise website conversion  101 tricks to know
• Calculate always profit not CTR and use that as the barometer
• Always be split testing something!!

The real adwords expert is always  thinking both sides of the click.

There are also two hidden gems on adwords -  places where traffic is cheap and plentiful.  The subject of another post.

Legendary internet marketer Frank Kern has had previous run ins with the FTC so has been keeping an eye on the new guidelines which have already demanded that affiliate earnings and commissions are declared on blogs…

But this is far more serious – and concerns any testimonials. The fact that [...]]]> For anyone selling by internet into the US

Legendary internet marketer Frank Kern has had previous run ins with the FTC so has been keeping an eye on the new guidelines which have already demanded that affiliate earnings and commissions are declared on blogs…

But this is far more serious – and concerns any testimonials.
The fact that it HAS worked for some is no longer enough.

“…The most significant change to the revised guides is the deletion of the “safe harbor” that has long allowed advertisers to use testimonials who reported specific successful experiences with an advertised product or service as long as the advertiser included a disclaimer such as “Results not typical.” Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect.”

So whilst good marketers applaud the fact of cracking down on scammers: this will make marketers very wary of how they use testimonials.

See Frank Kerns blog
FTC ruling on direct marketing

Take a look around my new site:

See the five point Low Cost Marketing strategy. Contact me if you have an existing business, and want to discuss how it applies to your business. The first half hour is free, during which [...]]]> Now back after a spring clean:
Actually a major overhaul – the site deleted and started again!

Take a look around my new site:

See the five point Low Cost Marketing strategy. Contact me if you have an existing business, and want to discuss how it applies to your business. The first half hour is free, during which I promise to give you some useful ideas.

And please do sign up for my newsletter “nuggets” – the “good” stuff I dont want to put in the public domain.