I guess it just is not glamorous enough! -
It is really hard to get small business to appreciate that adwords and website conversion matters as much as traffic -Ask a small business about marketing – and their first reaction is to consider additional ways to broadcast the message.
Thing is existing customers are far more likely to buy again than new ones and more importantly: A single character can often double or treble the response of an advert, the fastest way to prove this is using adwords. Split test it, and you see an INSTANT trebling of click thru and sales.
Website conversion and /or advert conversion really is the fastest way to a payrise.
When people see these results and experience it first hand they get hooked – but most dont believe such things are possible, so miss out on a massive chane.
Ask me and I will tell you the character! – Thing is , there are many ways to double conversion not just one.
So my advice is start taking website conversion seriously.